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Financial Services Database

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The Financial Sector

The financial sector forms an important section of the economy. The financial sector comprises of firms and institutions that provide financial services. Their clients include commercial and retail customers. The sector consists of a broad range of industries that include banks, investment businesses, insurance companies, real estate firms, etc.

Services Provided by the Financial Sector

The economic or financial services provided by the finance industry that manages money include credit unions, banks, credit-card companies, insurance companies, accountancy companies, consumer-finance companies, stock brokerages, investment funds, individual managers, and government-sponsored enterprises.

Other types of financial services include leasing, hire purchase, factoring, forfeiting, mutual funds, bill discounting, credit financing, and housing finance.

The Banking, Financial Services, and Insurance (BFSI) Sector

When you discuss the financial sector, knowing the term BFSI is also necessary. BFSI is a term that one usually hears or reads in newspapers or while watching finance or business news. The BFSI term stands for Banking, Financial Services, and Insurance. The rapid strides taken by developing countries to turn their economies into a digital one has benefitted the BFSI sector.

The sector presents a massive opportunity for businesses – B2B as well as B2C, to explore for selling and showcasing their products or services. The BFSI sector is the backbone of the Indian economy. It includes banks, stock-brokers, insurers, microfinance & big lenders, payment portals & gateways, and other companies specializing in the financial area.

Major BFSI Companies in India

Some of the top PSU banks in India are State Bank of India, Punjab National Bank, and Bank of Baroda. The major private banks are ICICI Bank, HDFC Bank, and Axis Bank.

Prominent asset management companies include BOI AXA Asset Managers, ICICI Prudential Asset Management, and HSBC Global Asset Management.

The most-talked about insurance companies are Life Insurance Corporation of India, National Insurance Company, and The Oriental Insurance Company.

The top stock broking companies frequently heard are LKP Securities, Zerodha, Angel Broking, Stock Holding Corporation of India Ltd, and HDFC Securities.

Housing finance companies include Dewan Housing Finance Ltd, Bajaj Finserv, LIC Housing Finance, and PNB Housing Finance.

Some of the popular payment portals and gateways are Paytm, MobiKwik, FreeCharge, ICICI Pockets, SBI Buddy, BHIM, PayZapp by HDFC, and GooglePay.

And the major mutual fund companies are Birla Sun Life Mutual Fund, HDFC Mutual Fund, SBI Mutual Fund, ICICI Bank Mutual Fund, L&T Mutual Fund, and Sundaram Mutual Fund.

Financial Services Database

The financial services marketing database consists of professionals and influential & decision-making personnel in the finance industry. Businesses that intend to target the financial sector can make use of these databases to showcase or sell their products or services.

The most relevant and predictive data comes from customer interactions and behaviors. And, this is the data that financial marketers capture and use for their digital marketing campaigns. Banks and credit unions build their marketing database by collecting and incorporating demographics, balances, and other details.

Marketers who work in the financial services sector understand how tough it is to stand out there. Marketers in the financial services sector employ collective marketing tactics to attract new customers and retain existing ones.

Ways to Obtain Financial Service Companies Database?

You may be planning to contact the IT manager in say, HDFC Bank to sell your internet services, or you may want to contact the HR Head of ICICI bank to sell your Payroll software. There are different ways in which you can reach these key decision-makers. You can either call them telephonically or send an introductory email. To get the contact details, either you need to check them in your existing database, or you may give a Google search.

Your existing database is likely to be generated over a period of time using the various lead generation methods by your digital marketing team. It’s a cumbersome task to generate an exhaustive and segmented database for various parameters to target a specific audience. Another way to update or generate your database is by cold calling which again is an irritating and frustrating exercise. In case, you have finally decided to use an internally created existing email database of BFSI companies the probability of the contacts in your database having decayed is high. This can increase your bounce rates. To avoid any inconveniences or confusion in generating your leads, a full proof option is to contact a reputed data provider.

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